First time when Leone D’oro bags got caught in the lens was October 2000. It was a joint fashion show of some novice fashion designers at the end of Milan fashion week. Women’s clothes collection called DONNA was demonstrated not by the professional models but by the ordinary women found with the heip of their friends and acqaintance. There was not also finance to buy any accessories that complemnt the clothes — all of them were provided by our company. Therefore, Leone D’oro bags found their way to the covers of the most reputable fashion magazines. The first collection received favourable press comments and was financially successful. After that our fashion designers set to work at the next collection. In a few months Leone D’oro took part in Milano Borsa fashion show that made them well-known. Their next collection was shown in 2002, and the first boutique of Leone D’oro was opened in Milano at the same time. In 2016 a finishing line of men’s bags (wallets) was launched. Collection 2017 is the first one inspired by the Sicilian national colouring and traditions.